How An Invitation Can Tell Your Love Story

Should Everyone have A Wedding Theme?

Today it seems most big events have a theme or a distinguishing thread that evokes an emotion or tells a story. However, not everyone wants a theme. Instead, you may have a small vision board, colors, or floral suggestions representing how you see your event unfolding. Here is how adding a touch of creativity to your existing idea can help you tell your love story in an interesting way.

what is your Love Story?

Most couples do not come to me with a theme, instead, they have some sort of special love story that they want to tell. Occasionally these stories are very unique, but more often than not the love stories are pretty typical.

This was the situation with Marisa and Corey. When they asked me to design their wedding invitation, they did not have a theme. They met while at Kutztown University, had dated for a few years, got engaged, and were now planning their wedding. So they hired me to find a way to tell their love story compellingly and creatively.

Designing A Love Story

Right from the start, Marisa and Corey knew they wanted sunflowers to be their wedding flower. These were the perfect choice because they are lovely to work with and very much in season in mid-August. Aside from being big, bold, and beautiful, sunflowers represent adoration and loyalty, so I thought they were a good start for a wedding invitation concept.

Step 1: Develop an interesting concept

I began this design project by writing a short poem about an adoring couple of sunflowers. Sunflowers needed to be the main characters so I broke the poem into three parts and began by designing the bright yellow text pages of this 8-page invitation book. Writing the poem text helped me develop the concept, in this case, the Sunflower.

Sunflower Concept: Although we often fall for surface beauty, it’s what’s underneath that’s important.

Here is the poem:

“A little bloom peeked out today, out of the earth and far away another bloom about the same came up to dance and feel the rain. They sunned and soared but always two, for each, alone, had much to do.”

“And then one day the sun went down, they looked beneath the garden’s ground. Below the tangled leaves they saw, inside the dirt, no light at all.”

“It’s not the beauty we can see, or bright, rich colors calling thee, It’s underneath and deep inside, undying love that’s true and tried.”

Step 2: Capture compelling Images

To capture the proper images to match the poem, I hired a renowned local watercolor illustrator, Jane Ramsey. Jane illustrated each poem’s page perfectly. I then brought her illustrations into my design program and gave each a thin border for definition. This helped define each sunflower illustration on the page opposite its corresponding bright yellow text page in the book.

Step 3: A good title says it all

The title “Intertwined” is centered on a deep soil-like background on the cover of this book. A small paper sunflower tied with a delicate string of raffia dangled over the saddle-stitched spine. All the pages were printed and bound by a professional printer. This book was the first thing guests saw when they slid open the invitation suite. The full suite consists of the love storybook, the loose wedding invitation that slides out of an envelope glued to the back inside of this book, a custom-designed response card, an accommodation card, and an envelope. You can see the full design and other love stories in my portfolio here.

designing your own concept invitation

If you want to tell your love story creatively, choose blooms, colors, or something special that embodies your emotions, and find a designer who can convey your heartfelt message to guests in a creative way.

Kim Bensing is the creative director behind Studio Sprig at Windy Hill. With the help of her 19th-century farmhouse and its vintage gardens, she shares floral styling strategies, custom stationery concepts, home DIY inspiration, and a new line of wallpaper and fabric designs. Join her on her artist's journey, one project at a time! Subscribe here

A Family Tree Inspired Wedding Invitation

Kelly and Peter Jerrom.

A Family tree & a Twig

Today I’d like to share this hand-crafted invitation that I created for a couple of cute tree huggers that I know.

The invitation suite entitled Love Tree consists of an 8-page book-style invitation which was hand-bound with handmade paper, raffia, and a small twig, a custom logo, a program, escort cards for the calligrapher, response, and directional cards, and a logo-stamped copper foil label to seal the beautiful, yet subtle, fern leaf inner envelope by Envelopments.

Love Tree Wedding Invitation Book and Suite. Concept and Design by Kim Bensing Design

make it “more” special

When Peter and Kelly approached me to design for their wedding, they brought with them an entire Love Story. Kelly and Peter were childhood friends and their parents were friends as well. They expressed how important it was to them that I somehow incorporate their family into their wedding day, but not just in the typical way with photos and a devotional, they wanted more.

You see, Peter Jerrom, my friend, my arborist, my design client, and the groom-to-be owns the boutique landscape business Peter A. Jerrom Landscapes Inc. in Bucks County, PA. Peter’s unique profession and business are the inspiration behind this entire wedding invitation suite.

Logo Designed by Kim Bensing Design

the creative challenge

The concept of a “Family Tree” Inspired Invite came to me pretty quickly as Peter was my arborist and both he and Kelly wanted to include family into the design somehow. But I had to figure out how to incorporate this concept into an entire wedding invitation suite.

So, first I designed the logo that incidentally not only graced their invitation, and envelope enclosure label but lived on to serve as the main design element the entire wedding day. Their last initial “J” for Jerrom lent itself nicely to a very simple solution. I plopped an elegant leaf on top of the elegant J. The logo was embossed onto bronze labels and they were used to enclose the inner envelope which held all the suite pieces together. It was also used in strategic places throughout the suite ensemble, as you can see in the photo above.

Love Tree Wedding Invitation Suite. Photography by Richard Quindry.

How to make an invitation into a mini book

Next, I designed the soft green invitation book cover. The cover features the quote “Life without Love is like a Tree without blossoms or fruit.” and the words Love and Tree are enlarged and carefully stacked to serve as the book’s title.

The pages of the book showcase the family tree-style dates of marriage in Kelly & Peter's families. I decided to use watercolor tree illustrations as the focal art so I commissioned a friend and well-known Bucks County watercolor artist, Jane Ramsey to create the three trees inside the book. As you can see, on the first spread, the tree is small and its four branches sprout only the couple’s four grandparent groups and their wedding dates.

Spread one. Love Tree Custom Invitation Suite.

But on spread 2, as the tree grows, the couple's parents are added to either side of the tree.

Spread two. Love Tree Custom Invitation Suite.

Until finally on spread 3, you see Kelly and Peter-names only, but no date. This detail allowed me to dedicate the last page of the book to the actual wedding invitation, completing the tree.

After all the pages and covers were printed, handmade paper, raffia, and lots of small twigs were gathered, I had the help of 2 moms and several bridesmaids to assemble the 100+ invite books which made their creation a lot of fun.

Spread three. Love Tree Custom Invitation Suite.

Facts about this Wedding Invitation Suite

This Custom Invitation Suite, I’m honored to say, won a PHILLYGOLD at the Art Directors Club of Philadelphia, as well as A GOLD ADDY from the Advertising Club of Philadelphia. The logo and concept lived on throughout the wedding day on the cake, and aisle runner and even showed up again later in a cool birth announcement I created for Kelly & Peter’s first child. This announcement featured a tree with one long branch from which we hung a dangling swing. It’s really nice when creative concepts can travel and incorporate themselves throughout a long and happy life.

Love Tree Wedding Invitation Suite. Invitation book, program, response card, escort cards, label. Photography by Richard Quindry.

Love Tree Wedding Invitation Program Designed by Kim Bensing Design

The hidden life of trees

Below I have included the link to a really interesting book about how trees communicate. It really will make you think about trees, flowers, fungi, and all plants differently. Trust me.

Hand-painted Love Tree Aisle Runner.

Learn more about why trees are so fantastic

Learn: Read this cool book entitled "The Hidden Life of Trees —What They Feel, How They Communicate”
Create: The next time you host an event, be sure to create a concept-centered invitation that inspires creative fun.
Inspire: Please comment and share ways you’ve developed a concept for an event that was original and inspired others.

Simple “J” Logo & Ivy Love Tree Cake Decor.

I’m always here to help you with your creative journey. Please sign up to receive blog post notifications and follow Studio Sprig on Instagram, Facebook, and Pinterest. I look forward to connecting. - Kim
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Kim Bensing Design Photography by Jeff Reeder