A Family Tree Inspired Wedding Invitation

Kelly and Peter Jerrom.

A Family tree & a Twig

Today I’d like to share this hand-crafted invitation that I created for a couple of cute tree huggers that I know.

The invitation suite entitled Love Tree consists of an 8-page book-style invitation which was hand-bound with handmade paper, raffia, and a small twig, a custom logo, a program, escort cards for the calligrapher, response, and directional cards, and a logo-stamped copper foil label to seal the beautiful, yet subtle, fern leaf inner envelope by Envelopments.

Love Tree Wedding Invitation Book and Suite. Concept and Design by Kim Bensing Design

make it “more” special

When Peter and Kelly approached me to design for their wedding, they brought with them an entire Love Story. Kelly and Peter were childhood friends and their parents were friends as well. They expressed how important it was to them that I somehow incorporate their family into their wedding day, but not just in the typical way with photos and a devotional, they wanted more.

You see, Peter Jerrom, my friend, my arborist, my design client, and the groom-to-be owns the boutique landscape business Peter A. Jerrom Landscapes Inc. in Bucks County, PA. Peter’s unique profession and business are the inspiration behind this entire wedding invitation suite.

Logo Designed by Kim Bensing Design

the creative challenge

The concept of a “Family Tree” Inspired Invite came to me pretty quickly as Peter was my arborist and both he and Kelly wanted to include family into the design somehow. But I had to figure out how to incorporate this concept into an entire wedding invitation suite.

So, first I designed the logo that incidentally not only graced their invitation, and envelope enclosure label but lived on to serve as the main design element the entire wedding day. Their last initial “J” for Jerrom lent itself nicely to a very simple solution. I plopped an elegant leaf on top of the elegant J. The logo was embossed onto bronze labels and they were used to enclose the inner envelope which held all the suite pieces together. It was also used in strategic places throughout the suite ensemble, as you can see in the photo above.

Love Tree Wedding Invitation Suite. Photography by Richard Quindry.

How to make an invitation into a mini book

Next, I designed the soft green invitation book cover. The cover features the quote “Life without Love is like a Tree without blossoms or fruit.” and the words Love and Tree are enlarged and carefully stacked to serve as the book’s title.

The pages of the book showcase the family tree-style dates of marriage in Kelly & Peter's families. I decided to use watercolor tree illustrations as the focal art so I commissioned a friend and well-known Bucks County watercolor artist, Jane Ramsey to create the three trees inside the book. As you can see, on the first spread, the tree is small and its four branches sprout only the couple’s four grandparent groups and their wedding dates.

Spread one. Love Tree Custom Invitation Suite.

But on spread 2, as the tree grows, the couple's parents are added to either side of the tree.

Spread two. Love Tree Custom Invitation Suite.

Until finally on spread 3, you see Kelly and Peter-names only, but no date. This detail allowed me to dedicate the last page of the book to the actual wedding invitation, completing the tree.

After all the pages and covers were printed, handmade paper, raffia, and lots of small twigs were gathered, I had the help of 2 moms and several bridesmaids to assemble the 100+ invite books which made their creation a lot of fun.

Spread three. Love Tree Custom Invitation Suite.

Facts about this Wedding Invitation Suite

This Custom Invitation Suite, I’m honored to say, won a PHILLYGOLD at the Art Directors Club of Philadelphia, as well as A GOLD ADDY from the Advertising Club of Philadelphia. The logo and concept lived on throughout the wedding day on the cake, and aisle runner and even showed up again later in a cool birth announcement I created for Kelly & Peter’s first child. This announcement featured a tree with one long branch from which we hung a dangling swing. It’s really nice when creative concepts can travel and incorporate themselves throughout a long and happy life.

Love Tree Wedding Invitation Suite. Invitation book, program, response card, escort cards, label. Photography by Richard Quindry.

Love Tree Wedding Invitation Program Designed by Kim Bensing Design

The hidden life of trees

Below I have included the link to a really interesting book about how trees communicate. It really will make you think about trees, flowers, fungi, and all plants differently. Trust me.

Hand-painted Love Tree Aisle Runner.

Learn more about why trees are so fantastic

Learn: Read this cool book entitled "The Hidden Life of Trees —What They Feel, How They Communicate”
Create: The next time you host an event, be sure to create a concept-centered invitation that inspires creative fun.
Inspire: Please comment and share ways you’ve developed a concept for an event that was original and inspired others.

Simple “J” Logo & Ivy Love Tree Cake Decor.

I’m always here to help you with your creative journey. Please sign up to receive blog post notifications and follow Studio Sprig on Instagram, Facebook, and Pinterest. I look forward to connecting. - Kim
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Kim Bensing Design Photography by Jeff Reeder

Lambertville, Nj , A Funky, Cool Rivertown You Must Visit on Halloween.

Photo by John Arehart

Are you familiar with Lambertville, New Jersey, declared one of Forbes's 15 prettiest towns in America and, in my opinion, one of the funkiest at Halloween? If not, may I suggest you pay a visit, and most definitely during the Halloween season? I regret to say that I’ve lived in this region for the past 23 years and Lambertville’s ethereal and artistic displays are something I just learned about yesterday!

Last night my husband Michael and I were taken on a private little tour by our friends Stacy and Bill. They’ve been strolling around Lambertville, particularly Union Street, for years during the Halloween season, and could not wait to share it with us. We are so glad they did. I’ve also enlisted the help of my friend and fabulous photographer, John Arehart, for some daylit photos because as luck would have it he also visited yesterday and captured some great images to share.

Photo by John Arehart

Spookier-Than-Average

For starters, the entire town is decorated in a “spookier-than-average way", but one house in particular really does stand out. It’s called “The Halloween House," at 133 North Union Street, Lambertville, NJ, and it has become known as a display of stylized hand-crafted figures that are ethereal, macabre, and compelling enough to bring visitors back year after year. They are all created by artist, Dolores Dragan, now a regular spook celeb in town.

Photo by John Arehart

Trick or Theatrics

So Dolores Dragan, a longtime resident of Lambertville, started creating an annual display of these interesting figures in 1998 when she was still teaching art at Lambertville School. What began as a theater project to help children at her school, quickly turned into a tourism wonder. Tourists come from far and wide to see her beautifully backlit works of art and marvel at the ingenious ways she displays them. The long line to enter her side and backyard reached way down the block last night. This however was not a problem as almost every house on Union Street is enchanted with its own creepy version of delights.

Photo by John Arehart

A Memory Maker

In this wonderful video produced by Bob Krist, Dragan says she decided after she retired from teaching that she would take on the role of a "memory maker” and create these fantastic sculptures and display them on Halloween. Dolores said "I would like to donate memories every single year to children who come by here. Show them something they've never seen before... and will talk about for the rest of their lives."

Dolores works from July-October on new figures and repairs. As you can see in Bob’s video, she is a true artist. Her sculptures made from plaster and gauze are reminiscent of Tim Burton’s characters, but Dolores says they each loosely represent people in her life. I guess she’s creating a Hallowfamily of sorts and once a year they come to gather at Dolores’s and “spook out” the town.

Photo by John Arehart

An Artistically Inspiring Rivertown

So, If you decide to pop over the bridge from New Hope, PA, to see the sights, don’t think you’re coming for only one house. There are now many, many neighbors participating in this larger-than-life Halloween spectacle. I’ve included some highlights here for you to see some of the immense creativity. One home was projecting Edward Scissorhands on a front porch screen, while others propped sinister, red-eyed ghosts and goblins in the uppermost windows of their vast Victorian homes. We found a friendly Witch House, massive trees filled with flying ghosts, a stripper skeleton dangling upsidedown on a pole (very interesting) and many other examples of well thought out halloween artistry. If you decide to mill around these two lovely Rivertowns be sure to enjoy some dinner, shopping, music, and drinks before you visit the funky festive displays. It’s a good idea for your new and more artistically inspiring life.

photo by John Arehart

The Friendly Witches House, Union Street, Lambertville, NJ 2022

Photo by John Arehart

The Ghost Tree, Union Street, Lambertville, NJ 2022

Stacy, Bill, Kim, Michael in front of The Halloween House, Union Street, Lambertville, NJ 2022

Photo by John Arehart

The Halloween House by Dolores Dragan, Union Street, Lambertville, NJ 2022

Photo by John Arehart